Since 2009, community-driven services have been at the heart of what we do. We take services traditionally delivered in hospital into familiar local places, including community centres, churches, mosques and scout huts.
We co-produce services with the communities they serve and focus on what is strong rather than what is wrong. The result is a service that local people recognise as their own.
In Sunderland, blind and visually impaired people helped us redesign how our stop smoking service communicates. Together we produced screen-reader, large print and audio resources, and built referral routes through sight loss organisations people already trust.