ABL win the ‘Business Purpose Before Profit Award’ at the British Business Excellence Awards!

This award recognises organisations that put purpose before profit, proving that ethics, integrity, and a social conscience not only make a difference but also drive sustainable success. 

The judges were particularly impressed with how we bring our purpose to life in the delivery of our services, keeping our clients at the heart of everything we do.

ABL staff receiving people before profit award

Key highlights from our award-winning approach include:

  • Employee & customer engagement: The way we embed our purpose-driven culture, from recruitment and onboarding to ongoing development and career progression, truly sets us apart. 

By aligning our values with social impact, we continue to attract and retain passionate team members and loyal clients.

  • Leadership & innovation: Our leadership philosophy and innovative approaches, especially in how we prioritise community impact and client engagement, played a huge role in this recognition. 

The award reflects the hard work of everyone who consistently goes above and beyond to make a positive difference.

  • Organisational ethics & policies: Our commitment to ethical practices, environmental sustainability, and diversity was another standout point for the judges. 

These are not just policies on paper but are part of our daily actions and decisions.

  • Financial performance & growth: Achieving this award shows that we can successfully grow our organisation while staying true to our values. 

It demonstrates that prioritising purpose is not only the right thing to do but also supports our financial and strategic goals.

A Huge Thank You to Everyone!

This achievement would not have been possible without the dedication of each and every one of our staff. 

Their passion, hard work, and commitment to putting clients first are what make ABL Health the special organisation it is today. 

Whether you work directly with clients, support behind the scenes, or help guide our strategy, this award reflects your efforts.

Let’s take a moment to celebrate this fantastic achievement, continuing to build on this momentum as we strive to make an even bigger impact in the months and years ahead.

Thank you all for your dedication and for living our purpose every day.

Some of you will know this means a change in auto signatures coming up, so if anyone from senior management has any additional amendments, please let me know. 

The new auto signature banners will be sent very soon with instructions on how to implement it. Could those of you with LinkedIn accounts also share the news with your contacts. 

We can all take some pride and sense of achievement from this award, so make sure you celebrate your part especially given that it aligns so perfectly with our core values.