10th March 2017
Shoppers will receive advice and support to lose weight during a week-long campaign aimed at promoting healthy living and tackling obesity.
Experts from ABL Health will be on hand at Keighley’s Airedale Shopping Centre from Monday 13 to Sunday 19 March.
Shoppers can be weighed, receive physical activity and nutritional advice, ask questions and have their BMI and blood pressure readings taken.
The move comes amidst growing concerns about rising obesity levels across the district. The estimated prevalence of overweight and obesity amongst adults in Bradford is 67.7%, which is above the national average of 63.8%.
The NHS costs attributable to overweight and obesity are projected to double to £10 billion per year by 2050, equating to roughly £80 million for Bradford district. The wider costs to society and business are estimated to reach £49.9 billion per year, which would equate to roughly £400 million for Bradford and Airedale.
ABL Health has been commissioned by Bradford Council and Public Health to deliver a free Family and Adult Weight Management service. Visitors to the information stand in the Airedale Shopping Centre will be able to enrol on a wide range of sessions across the Bradford district led by a dedicated team of health professionals to provide practical dietary information and education to support people making lifelong changes.
Peter Clarke, ABL Health Programme Lead, comments: “The rising levels of obesity and unhealthy living are a major concern to health professionals across the district, and we’re constantly looking at new ways to combat this.
“We appreciate that due to work and other commitments, many people may not get the chance to access professional advice. By taking our important healthy living messages out into the town centre, shoppers can engage with us face to face and seek any help and support they require.”
ABL’s Health’s stand on College Walk will be open from 9am to 5.30pm Monday to Saturday and 10am to 4.30pm Sunday.
To enrol on ABL’s healthy living programme, Tel: 01274 299 022, Email email@example.com, or TEXT HEALTH to 60777.